Assembly nabs GroupM SG's Susanna Mak as VP of partnerships APAC

Global omnichannel agency Assembly has appointed Susanna Mak (pictured) as vice president of partnerships APAC, reporting directly to Richard Brosgill, CEO, APAC, Assembly.

In this newly created role, Mak will be critical in building key relationships with publisher platforms, both digital and traditional media, securing exclusive deals, access to premium inventory and beta products, and forging strategic alliances that drive long-term value for clients and the agency.

This regional role was created to focus on forging key strategic partnerships across the region that will enable the agency to deliver elevated omni-experiences and drive long-term business value for its clients.  

Based out of Singapore, Mak will be responsible for establishing partnerships across all APAC markets including Singapore, Hong Kong, Mainland China, Taiwan, Japan, South Korea, India, and Australia.

Mak brings over 20 years of agency experience to Assembly. She previously served as chief investment officer at GroupM Singapore, where she was instrumental in establishing a robust network of premium vendor partnerships and played a pivotal role in designing high-impact solutions for clients. Throughout her tenure, Mak has collaborated with global and local brands across FMCG, automotive, property, luxury, government and more.

"Mak brings a unique blend of experience and vision that will accelerate our efforts to deepen our partnerships and expand our offerings in APAC," said Brosgill. "Our goal is to deliver unparalleled value to our clients through stronger publisher relationships while fostering mutual growth and solidifying our position as indispensable partners. Mak's ability to connect and forge top-tier partnerships will empower our clients to achieve their goals in an ever-evolving market."  

The appointment of a dedicated leader for strategic partnerships marks a significant step forward for Assembly. The role will unlock new avenues for growth, foster advanced innovations, and solidify the agency's market leadership in APAC. For clients, it signifies access to best-in-class media solutions, exclusive partnerships, and tailored strategies designed to deliver measurable impact and results. Driven by a commitment to building better-connected experiences for a brand's audience and better results for the business.

"I am thrilled to join Assembly at such a pivotal moment in its growth journey," said Mak. "What drew me to the agency is its commitment to partnerships built on mutual growth, enabling deeper collaborations and driving industry-leading innovation. I look forward to contributing to the agency's vision of delivering exceptional value to clients, fostering impactful partnerships, and shaping the future of our industry."

Don't miss: Assembly names new managing director for Greater China

Back in February, Assembly named Karen Ho as managing director, Greater China, underscoring its commitment to accelerating growth in the dynamic region.

In the newly created role, Ho will spearhead Assembly's evolution in Greater China, leading growth for clients operating or investing in the region. Ho will lead efforts to enhance product, talent, and technology innovation across the agency's offices in Mainland China, Hong Kong, and Taiwan, ensuring they are built to deliver client impact.

Additionally, Ho will strengthen cross-market collaboration and develop connected solutions to better support clients' local and international ambitions. Ho will oversee key client relationships in Greater China, including Mandarin Oriental Hotel Group, APM Monaco, Clarins, American Eagle Outfitters, amongst others. 

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