Assembly's Vivian Mok takes on expanded role as SVP and North Asia MD

Global omnichannel media agency Assembly has promoted Vivian Mok (pictured) to senior vice president (SVP) and managing director for North Asia, effective immediately. 

In this expanded role, Mok will lead the strategic expansion and growth of the agency across Korea and Japan. She will report to Assembly APAC CEO, Richard Brosgill. 

Mok, who has been with Assembly since 2018, previously served as general manager in Korea and has been instrumental to the agency's growth, playing a pivotal role in reimagining the agency's services to meet local market needs.  

Under her leadership, Assembly Korea has transformed from a performance-led agency to a data and tech-driven, omnichannel operation led by nearly 100 marketing professionals, delivering media, business consultancy and more. 
 
The North Asia region will play an even more central role in Assembly's global strategy as the company heads into 2025. Mok's elevation is part of a series of efforts implemented as continued investment in the business, bringing in top talent and driving innovation for its portfolio of global clients including WeWork, Moncler, Gentle Monster, and many more. 

In the coming months, with Mok's leadership, Assembly's North Asia region will look to make bigger strides in the market and strengthen its proposition to find the change that fuels growth for clients and brands. 

"North Asia is one of Assembly's most dynamic and strategically important regions," said Brosgill. "Vivian's vision and capacity to challenge the traditional agency model in this highly nuanced market has already made a lasting impact and will pave the way for more strategic client and business partnerships. We are thrilled to have her take on this new position." 

"The North Asian market has been extremely resilient and has shown a promising shift over the past year as consumer confidence recovers," said Mok. "Our expansive global network and media expertise position us perfectly to help brands realise their local and international ambitions. I am excited to take on this new role."

Don't miss: Assembly bolsters APAC leadership with new VP of connections and brand experience

Back in July, Assembly named Jordan Heathfield as vice president of connections and brand experience, APAC.

This role aims at advancing the agency’s strategic capabilities and fostering creativity-driven solutions through advanced insights and innovative media activations. Based in Singapore, Heathfield will report to Assembly APAC CEO, Richard Brosgill.

Within this newly created role, Heathfield has a regional remit to spearhead efforts to elevate the agency's connected solutions, blending innovative strategy with creative activations to drive impactful brand performance across Asia’s diverse markets.

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