SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

ASN, Time Inc. strike deal to bring Sports Illustrated TV to Asia

Time Inc has struck a deal with All Sports Network to develop a Sports Illustrated broadcasting and digital network across Asia.

Under the deal, the Hong Kong-based All Sports Network will rebrand two of its sports channels ASN and ASN2, along with the websites and mobile apps to Sports Illustrated and Sports Illustrated 2.

Time and ASN will collaborate on daily programming initiatives for coverage of global sporting events and will work to expand their content into OTT, digital, mobile and emerging technology platforms. The two companies will also work to cultivate new marketing and advertising opportunities.

All Sports Network reaches 29 million homes in 12 markets in Asia, including Hong Kong, the Philippines, Singapore, Indonesia, Malaysia and Thailand.

Steve Marcopoto, president of Time Inc. International, said the partnership speaks to the power of the Sports Illustrated brand and brings a “significant” international presence to new media platforms.

“Our partners at ASN have built a strong foundation, and together we look forward to creating a differentiated and compelling sports network in the most populous region in the world,” Marcopoto said.

The Sports Illustrated and Sports Illustrated 2 networks will feature a heavy mix of event coverage and original video programming from SI Group brands (SI, SI Kids and FanSided) surrounding live, and in some markets exclusive, broadcasts of sports leagues and events, including the Super Bowl, Stanley Cup finals and March Madness.

Tom Kressner, CEO and founder of ASN, said the pay-TV operator would build a fully-fledged TV, web and mobile network in the region.

“In the coming months, we will bring an unparalleled amount of high-caliber sports content to more platforms and in more local languages than ever.”

The two Sports Illustrated channels are scheduled for a April 2016 debut.

Read More News

in China by

CMO Council的研究揭示:客户服务比完美的全方位渠道更重要

在CMO Council与SAP Hybris联合进行的调查中,近半数北美和欧洲受访消费者表示,如果他们不断在跨渠道遇到差劣、不个性化或令人烦扰的客户体验,他们将放弃品牌转到其他地方消费。 这项研究在2017年初通过在线调查访问了2,000多名消费者,来自美国..

Trending

Leave a Reply

You must be logged in to post a comment.