Asia Media Exchange (AsiaMX) has launched a programmatic TV advertising exchange following its recent funding announcement.
Clients that have come on board includeÂ A+E Networks Asia, Turner Asia Pacific, as well as Thailandâ€™s BEC-Tero Entertainment and Nation Broadcasting Corporation, Â as first wave of TV networks offering premium advertising assets from 11 highly-rated channels such as Warner TV, Cartoon Network, History Channel, Nation TV and Channel 3.
â€śTV advertising in Asia Pacific is projected to reach US$53 billion in 2019*, and TV remains the largest** and most important advertising asset for brands seeking to reach their target audiences,â€ť Basil Chua, CEO, AsiaMX said. “With this game-changing advertising exchange, AsiaMX makes a leap towards helping brands achieve their marketing goals.”
Presently, AsiaMX has access to over US$60 million in programmatic advertising assets on behalf of leading pay-TV and free-to-air networks. These assets include premium prime-time, off prime-time, online video and mobile advertising inventory.
“Advertisers will now have privileged access to high-value ‘first-look’ advertising assets that are brand-safe and have 100% viewability,” Chua said.
Also included in the first wave are Thailandâ€™s online television networks OTV Corporation, Dek-D Interactive and Asia Satellite TV (ASTV). They offer simulcast video streaming from TV channels and on-demand services.
â€śWe are proud to partner with A-list linear and online TV networks to bring this big idea to reality. We are confident that TV networks will see new revenue and improved inventory utilisation,â€ť said Nick Chuah, Chief Commercial Officer, AsiaMX. â€śWe take the business of TV advertising to the next level.â€ť