Asia Media Exchange (AsiaMX) has launched a programmatic TV advertising exchange following its recent funding announcement.
Clients that have come on board include A+E Networks Asia, Turner Asia Pacific, as well as Thailand’s BEC-Tero Entertainment and Nation Broadcasting Corporation, as first wave of TV networks offering premium advertising assets from 11 highly-rated channels such as Warner TV, Cartoon Network, History Channel, Nation TV and Channel 3.
“TV advertising in Asia Pacific is projected to reach US$53 billion in 2019*, and TV remains the largest** and most important advertising asset for brands seeking to reach their target audiences,” Basil Chua, CEO, AsiaMX said. "With this game-changing advertising exchange, AsiaMX makes a leap towards helping brands achieve their marketing goals."
Presently, AsiaMX has access to over US$60 million in programmatic advertising assets on behalf of leading pay-TV and free-to-air networks. These assets include premium prime-time, off prime-time, online video and mobile advertising inventory.
"Advertisers will now have privileged access to high-value 'first-look' advertising assets that are brand-safe and have 100% viewability," Chua said.
Also included in the first wave are Thailand’s online television networks OTV Corporation, Dek-D Interactive and Asia Satellite TV (ASTV). They offer simulcast video streaming from TV channels and on-demand services.
“We are proud to partner with A-list linear and online TV networks to bring this big idea to reality. We are confident that TV networks will see new revenue and improved inventory utilisation,” said Nick Chuah, Chief Commercial Officer, AsiaMX. “We take the business of TV advertising to the next level.”