PRIZM Group has already made its presence felt in the Hong Kong market, and is now slowly, but steadily, expanding across Asia. Starting as a boutique digital marketing agency in Hong Kong, PRIZM Group has grown into a global digital marketing agency that works with clients such as McDonald’s, NARS, Mövenpick, and many others.
PRIZM is also a digital marketing agency founded with the belief that for a brand to be digital, it is more than just translating content from print to new media; it has to exceed what a traditional online advertising agency or online marketing agency delivers. It is a mindset transformation of how digital innovation and business operations are knitted together seamlessly.
In a conversation with MARKETING-INTERACTIVE, Lyn Sia Rosmarin, head of PRIZM Group Singapore, shares that the next frontier for eCommerce will be sustainable buying – something the company is well-prepared for to guide its clients through.
Through Rosmarin’s guidance, PRIZM is making multiple hires and winning clients across the region.
At the recent Asia eCommerce 2022 awards it won gold for Best in eCommerce Brand – Food & Beverage; and silver for Best eCommerce Innovation, Best eCommerce Loyalty Programme and Best use of AI/Chatbots. It also took home a bronze for Best in eCommerce Brand – Entertainment, and Best Use of Personalisation.
This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Asia eCommerce Awards 2022. To find out more about the awards, click here.
With eCommerce now being a part of consumers’ lives, what do you think is the next frontier?
The next frontier will be sustainable buying. Since eCommerce is within reach of our fingertips, it’s not about the challenges to buy as a consumer, it’s the challenge to buy consciously. Marketers will need to curate content that is adequate and educational for sustainability.
What was one challenge that took you by surprise in 2022, and how did you pivot?
I had to change the way I hired people in 2022 given that we were coming out of COVID, but we saw many clients also losing good marketers. We made sure that we had a good SOP in place so that we could carry on servicing our clients effectively.
Are there any trends in 2023 that you are particularly excited about?
Yes, we recently did a conference with several government agencies in Singapore and we spoke about Chinese marketing in terms of: “Are we ready for Chinese consumers?”
This comes at a time where China is opening up, and tourism is picking up as we speak. Almost 100 companies came and they were interested to know how they could sell and serve this group of consumers.
If you have not heard about Little Red Book, it’s time you checked it out. It feels like the next TikTok moment: it is quickly catching on with consumers and brands. This app is all about user-generated content, and Chinese consumer behaviour is very much the key to this platform.
How do you feel about your win?
PRIZM Group has come a long way in this space, and many clients have given us the chance to work with them. We have good people who have grown with us, and we want to continuously reward our people with these wins. Without them, we wouldn’t be here today. We are now expanding regionally and this success gives our clients extra assurance about our service quality.
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