To keep up with the digital era, Spanish jewellery brand ARTĒ has upgraded its website to provide better user experience.
Marketing agency Chicle has been a partner of ARTĒ since the year 2014, providing professional supports for ARTĒ’s various online marketing campaigns.
Chicle was also appointed for developing a brand new multilingual online store for international users, which helps capture the attention from different nations. The product information is accessible and understandable by a large portion of people over the globe.
With the support of website, public attention is drawn towards the trade-in campaign, “Goodbye Diamond, Hello ARTĒ”, in which people can trade-in any kind of unwanted accessories for any ARTĒ jewellery items at half price. Increased foot traffic was observed at the same time, which implies a successful application of O2O.
With the responsive web design, the content comes to the page quickly and without distortion, which results in an enhanced user experience and successfully generates site traffic from mobile users.
Originated from Madrid, Spain, ARTĒ Madrid is considered as one of the leaders in the fashion jewellery industry, operating near 80 shops in Europe, Greater China and other parts of Asia.