Art Central renews PR duties with Sinclair Communications

Art Central has renewed its PR business with Sinclair Communications, marking the second consecutive year of the partnership.Art Central’s 2015 launch as a new contemporary art fair has contributed to cementing Hong Kong as a global art hub. The 2015 fair attracted international interest, and became a firm Hong Kong Art Week highlight. Sinclair Communications will build on the success of the inaugural fair with a regional communications strategy to attract collectors, buyers and the art-loving public to the second edition of Art Central from 23-26 March 2016. Kiri Sinclair, managing director of Sinclair Communications, said culture and art were some of the agency's most passionate areas. "As well as our work with Art Central, we are also working with British Council to present Hong Kong’s most extensive public art project, Event Horizon, and are looking forward to launching Hong Kong’s 2015 Biennale of Urbanism\Architecture (UABBHK) to the public in December. "We were honoured to have launched the inaugural Art Central earlier this year which exceeded expectations on all fronts, and are thrilled to again be working with the dynamic Art Central team to take the fair to the next level in 2016.”