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Arcade expands to Indonesia

Home grown agency Arcade has launched an office in Indonesia. The agency will be led by co founders Gary Caulfield (pictured) and Alfa Aphrodita. The duo will take the agency forward as the CEO and ECD respectively.

Caulfield is a 20 year veteran of Asia holding ECD positions around the region at McCann and Leo Burnett as well as global creative director roles for Singapore Airlines at Batey Ads, amongst others.

Aphrodita held the role of creative director at McCann and creative group head at Ogilvy. Her creative achievements span the worlds of traditional advertising, digital media and content.

Arcade will work with both international clients looking to market their brands in Indonesia, as well as local entrepreneurs and brand owners seeking to grow in Indonesia and abroad.

The founding client of Arcade Indonesia is Unilever.

Adeline-Ausy Setiawan, country media director for Unilever Indonesia said, “It is great to have Arcade opening in Indonesia. Arcade is a global agency of record for Unilever and its strong strategic and creative reputation is backed up by the quality of their work. We look forward to working with them closely for Close-Up and Pond’s in 2014.”

“We are delighted to launch Arcade in Indonesia with two people as talented and experienced as Gary and Alfa,” said Arcade Group CEO Nick Marrett. “It gives us tremendous satisfaction to help these two step out, become creative entrepreneurs and own what they do in the future.”

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