PR and communications agency APRW is offering pro-bono or low-bono public relations services all-year round to non-profits and community organisations. According to a statement from the company, the services APRW will provide, include strategic counsel, building media relations and supporting key events to deliver brand messages and shape public narrative.
Leveraging publicity expertise for good, APRW is supporting eight organisations on a pro-bono or low-bono basis including The Boys Brigade Share-a-Gift project, Pro Bono SG, Runninghour, TiE Singapore, Endeavor Indonesia, Care Corner, HCSA Community Services and Soundball.
Managing director of APRW, Cho Pei Lin said, “At APRW, we recognise that not all charities and non-profit groups have the capacity to enlist or employ professional communications expertise. As part of our corporate purpose, we are happy to support our pro-bono and low-bono clients that align with our values to do good for the community. SMEs such as us, in our small ways, can make a positive contribution towards building a city of good and a Singapore that cares.”
Digital Studio by APRW, the agency’s digital arm, has been expanding its client repertoire since its establishment in 2022, including pro-bono clients. They are HCSA Community Service, CareCorner and Soundball. Digital Studio by APRW supports these pro-bono clients with strategic planning and content execution for their social media platforms.
The agency’s pro-bono service extends beyond the shores of the Singapore office. APRW’s Indonesia office, which was setup in early 2020, has also been offering pro- bono services. The team has been supporting Endeavor Indonesia, a global non-profit organisation that supports and accelerates high-impact entrepreneurs by connecting them with talent, capital, and a worldwide peer community, since October 2022.
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