For the third consecutive year, Apple and Google have topped Interbrand’s best global brands ranking, both significantly increasing their value.
Apple, with a brand valuation of US$170.2 billion, shot up 43% this year to claim the top spot.
Google, valued at US$120.3 billion, increased its value by 12% while Microsoft ranked fourth ahead of IBM and Amazon, which entered the top 10 list for the first time with a brand value of US$38 billion.
Technology and automotive brands dominated this year’s ranking, holding a combined 28 positions. In all, technology brands dominated more than a-third of the total value of all 100 brands.
The five new brands which entered this year’s ranking included Lego (#82), PayPal (#97), MINI (#98), Moët & Chandon (#99) and Lenovo (#100).
Lenovo is also the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (#88), which entered the ranking in 2014.
Stuart Green, chief executive officer for Interbrand Asia Pacific, said the rise of Asian brands has been captured in the rankings.
Asia-based brands in the Top 100, which included Toyota, Nissan and Samsung, have been joined in recent years by Kia, Huawei and now, Lenovo.
“This reflects not only the growing value of Asian brands, but also their growing influence on the lives of many people around the world,” Green said.
According to Jez Frampton, Interbrand’s global chief executive officer, the majority of the brands in this year’s Top 100 are those that have managed to "align with people’s priorities by seamlessly integrating into their everyday lives."
“The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world," Frampton said.
"As people demand immediate, personalised and tailored experiences, business and brands need to move at the speed of life.”
Here are the top valuable brands, according to Interbrand’s annual Best Global Brands report:
- Apple (#1, +43%)
- Google (#2, +12%)
- Coca-Cola (#3, -4%)
- Microsoft (#4, +11%)
- IBM (#5, -10%)
- Toyota (#6, +16%)
- Samsung (#7, 0%)
- GE (#8, -7%)
- McDonald’s (#9, -6%)
- Amazon (#10, +29%)
Facebook (#23, +54%)
Apple (#1, +43%)
Amazon (#10, +29%)
Hermès (#41, +22%)
Nissan (#49, +19%)
Moët & Chandon (#99)