apm celebrates 20th anniversary with a dreamy 'Xmas Toy Lab' winter wonderland

This Christmas season, Sun Hung Kai Properties' flagship mall, apm, invites everyone to step into a whimsical "Xmas Toy Lab" - a festive collaboration with internationally renowned art toy brand INSTINCTOY. Transforming its 3,000 square-feet atrium, apm showcases 20 original monster characters created by acclaimed artist Hiroto Ohkubo, promising an enchanting experience for visitors of all ages. 

Inspired by a playful theme of creativity and joy, the "Xmas Toy Lab" features five themed zones: “Monster Dream Factory,” “Fluffy Room,” “Illusion Lab,” the “INSTINCTOY 20th Anniversary Exhibition,” and a limited-time pop-up store. Each area offers a unique holiday ambience for guests to explore, filled with delightful surprises. 

This year, apm invited popular K-pop star Kim Myung-Soo from the boy band INFINITE to kick-off the opening ceremony and fan signing event, attracting a large crowd of enthusiastic fans and making the celebration even more remarkable.

Spotlight 1: "Monster Dream Factory" 

At the heart of the "Xmas Toy Lab," 11 giant monster sculptures come to life on a conveyor belt stage. Discover iconic characters such as LIQUID, the original “erosion monster,” and ICE LIQUID, a nature-infused variant. Ohkubo has also crafted the whimsical “Liquid Xmas Tree”, available in stunning Gold and Rainbow editions, marking the dual anniversary of apm and INSTINCTOY with flair. 

Spotlight 2: "Fluffy Room" 

Get ready to be captivated by oversized plush monsters, featuring the vibrant FLUFFYmeasuring up to 2.4 metres in diameter. These colorful, suspended figures create a photogenic environment, perfect for capturing festive moments. 

Spotlight 3: "Illusion Lab" 

Step into a mirrored LED space showcasing Ohkubo’s 2D artworks. Visitors can immerse themselves in themes of nature's evolution, coexistence, and the connection between art and humanity—a must-see spot for art toy enthusiasts.

Spotlight 4: "INSTINCTOY 20th Anniversary Exhibition" 

Showcase a wide variety characters created over 20 years by INSTINCTOY, including rare collaborations with popular IPs from the art toy community. As the only overseas event celebrating INSTINCTOY’s 20th anniversary, it stands as a true pilgrimage for art toy lovers. 

Spotlight 5: "Fluffy Monster Creation Studio" 

More surprises are added for Christmas with the "Fluffy Monster Creation Studio," inviting visitors to craft unique monster creations using colorful pom-poms and accessories. With guidance from professional instructors, everyone can transform their imagination into fun keepsakes to take home! 

Spotlight 6: Exclusive merchandise and promotions 

As part of the celebration, apm presents an exclusive thermal tumbler featuring the ICE LIQUID monster, available for redemption with qualifying purchases. Don't miss the chance to take home a piece of this festive wonder! 

Spotlight 7: Extending the joy with apm city fest highlights 

Starting today, The Point members can redeem a HK$50 F&B e-coupon with tickets to major events, concerts, or sports matches — adding extra cheer to keep your favourites buzzing! 

This article is sponsored by apm.