Aperol and Black Sheep bring a slice of Italy to Hong Kong with 'Summer of Spritz'

Aperol has teamed up with Black Sheep’s Stazione Novella to launch Summer of Spritz - a vibrant takeover transforming the beloved Soho bar into a seasonal ode to Italian summer.

The campaign brings Aperol Spritz to the heart of Hong Kong, with the venue decked out in signature orange and set to host a series of spontaneous Aperitivo moments, DJ events, and social gatherings aimed at reviving the city’s summer nightlife scene.

Isabelle Piffard, marketing manager at Campari Group, said in today’s challenging market, it was more important than ever to collaborate closely with partners to create engaging experiences that connect with consumers.

“This summer, we’re excited to partner with Stazione Novella to bring Summer of Spritz - transforming one of Hong Kong’s favourite neighbourhood bars into an Aperol Spritz haven that captures the vibrant and iconic spirit of an Italian summer in the heart of Soho.”

The campaign is the latest in a series of experience-led marketing plays by Campari Group in Asia, focusing on cultural relevance and immersive brand moments. The campaign was created in partnership with Malique Goldin and Charmain Tsoi from Black Sheep Restaurants.

MARKETING-INTERACTIVE has reached out to Aperol for more information. 

The campaign comes in line with Aperol's new global summer campaign titled "L’unico. Per tutti". 

"L’unico. Per tutti" is rooted in Italy’s world-famous Aperitivo culture and unfolds in a classic Italian piazza. It launches in over 30 countries and celebrates Aperol’s role in shaping social moments everywhere.

Developed in partnership with DDB Paris, the film follows the journey of an Aperol Spritz being served on a lively bar terrace. Its arrival triggers what the brand calls an “orange wave”, a ripple of recognition that nods to the drink’s distinctive presence and instantly recognisable hue.

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