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APB marketer Rene de Monchy leaves post

After three and a half years of leading marketing for Asia Pacific Breweries Singapore, Rene de Monchy is exiting the company.

An APB spokesperson has confirmed the news to Marketing, saying that he will leave in 10 July. APB has yet to appoint his replacement as well, said the spokesperson.

A familiar face in the local marketing scene, de Monchy also held the role of executive council member of the Institute of Advertising Singapore.

“It’s been a great three and half years at APB Singapore and I’m grateful for all the exciting moments that it has brought. I’ve thoroughly enjoyed working on iconic brands such as Tiger, Heineken and Guinness in the Singapore market, with the added challenge of putting innovation at the heart of what we do. Over the years, our team has pulled off numerous great campaigns and events, all milestones that make my time at APB more memorable.

The Singapore market is dynamic, with plenty of opportunities to test the boundaries of what we know as ‘marketing’. The audiences in Singapore are highly engaged and receptive, making it a tough, but extremely fun challenge to continuously surprise and delight them with great new experiences,” he said to Marketing.

de Monchy confirmed he will be taking on the role of director of trade, PR and major events at Tourism New Zealand.

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