AnyMind Group will cover the start-up cost for social media influencers to create their own branded merchandise.
AnyMind Group will implement the screening of influencers to determine their potential brand and audience value.
Upon selection, the group will cover costs spanning ideation and planning; the sourcing and procurement of suppliers through its cloud manufacturing platform AnyFactory; production of samples; and the setting up of eCommerce capabilities. Subsequently, AnyMind Group will implement a revenue-share model with the influencers.
Apart from this, the group has also announced details of its direct-to-consumer business line – AnyMind D2C for influencers.
AnyMind Group’s foray into the D2C space, first announced in March 2020 with the investment in fitness apparel brand LÝFT, now includes AnyFactory, a cloud manufacturing platform that enables individuals and businesses to source manufacturers across Asia to create their own branded products and merchandise; and AnyMind D2C for influencers, a service to help influencers design, create, launch and sell their own branded merchandise.
The launched service includes planning and brand conceptualisation; evaluation of brand power and audience resonance; manufacturing of merchandise through AnyFactory; creation of eCommerce infrastructure, logistics and delivery; and marketing through other AnyMind Group brands such as AdAsia and CastingAsia.
“The ways in which individuals and businesses can express themselves and their originality is evolving,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.
“With AnyMind D2C, we’re looking to become a growth partner for influencers across Asia, and make it easier for anyone to create their own brand and products. Ultimately, we will bring a new era where doing business is simpler, exciting and borderless.”