AnyMind Group acquires POKKT, reshuffles management

AnyMind Group has continued its expansion by acquiring India-based mobile video advertising platform POKKT Mobile Ads.

AnyMind Group will integrate POKKT’s in-app advertising tech stack into the AdAsia Digital Platform, which currently allows marketers to activate, manage, and track media buys across desktop, mobile web display, video advertising, and digital out-of-home.

The acquisition of POKKT also helps AnyMind Group expand its geographical presence. The group will add three offices in India, and an office in the UAE. Other business lines and brands within the group, such as CastingAsia, CastingAsia Creators Network, and AdAsia, will also enter the new markets. 

“There is a strong and immediate synergy between both companies, including product and offering fit, geographies covered and management teams,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.

“Both advertisers and publishers across Asia and globally can only benefit from this deal taking place, as we look to scale our combined offerings and open up new value for our customers.” 

Established in India, POKKT is an in-app smartphone ad platform that is integrated into more than 1000 app publishers. Reaching over 500 million monthly active users, POKKT’s key offerings include in-app video ads, rich media innovations, and app performance marketing. 

In addition, POKKT has built strong data and machine learning capabilities, helping over 200 advertising partners target their audiences effectively.

AnyMind Group has also made several appointments related to the acquisition. Otohiko Kozutsumi, co-founder and former COO of AnyMind Group, will take on the role of chief commercial officer. He will lead the company’s existing AdAsia business and ongoing commercial efforts for AnyMind Group, including solution strategy and sales enablement, along with identifying and leading strategic initiatives for the company.

In addition, CEO and co-founder of POKKT, Rohit Sharma, has been appointed chief operating officer of AnyMind Group. He will be responsible for the implementation of its strategic plans and product opportunities in Asia and the Middle East.

“AnyMind Group has built a highly scalable and sustainable business in Asia in such a short span of time. We are extremely excited to be part of AnyMind Group and to cross-leverage tremendous synergies in markets, products and skill sets. We are very confident the merged entity will create much larger business growth for AnyMind Group,” Sharma said.

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