Angkas Malakas video marks Angkas comeback and renewed commitment to the Filipinos

Homegrown motorcycle taxi service Angkas is ready to hit the road anew in the National Capital Region to continue participating in nation-building by providing a stable livelihood to its 23,000 riders, and reliable, safe transportation service to millions of commuting Filipinos.

Its new “Angkas, Malakas” video marking this return is intended to strike a deep chord among Filipinos who frequently draw strength from their families to survive, bear through, and finally overcome challenges from unemployment, low wages, and unrewarding jobs to natural and man-made calamities.

The Angkas video builds on the principle that the Filipino breadwinners and their families can even become more supportive and resourceful if they have a company, a brand, or an organization that they can rely on. One with a proven track record, and who has fought hard to be with them.

It is a staunch reminder that Filipinos have someone like Angkas that will always strive to return and help them in difficult times. It has almost 320,000 views (to date) on its official Facebook page since its launch last August 5.

The video, which features different individuals young and old who are all equally eager for Angkas’ return, has earned hundreds of comments from their followers. However, what leaves a solid commitment to the audience is the last parting line: ”Sa Angkas, malakas ka” which means “With Angkas, you are strong and empowered.”

“We have been providing solutions for and with the riders and the commuters before and during the pandemic. And now that we are easing into the new normal, we will still be with the Filipinos, as we always have been, in moving past the pandemic and in going full throttle on the road,” says Angkas CEO George Royeca.

Featuring internet personality Dante Gulapa and his famous dance moves, the video serves as a mirror of the anticipation for Angkas’ full return, especially in the seeming normalcy of congested traffic. It also offers a mixture of a good laugh and visual points for reflection.

“This new campaign video is our tribute to those who have been with us through the years. This is our way of showing that whether they realize it or not, they have made a significant contribution in making us stronger, in inspiring us to push harder in uplifting other Filipinos, and in serving the country whatever time it may be,”  Royeca says.

Launched during the film festival Cinemalaya 2022, the “Angkas Malakas” campaign video will be shown in select partner Ayala Malls and SM Malls Cinema from August 10 to 16, 2022. The video will screen in Ayala Centrio and Ayala Glorietta’s Cinema 4, Ayala Trinoma’s Cinema 1, Ayala Manila Bay’s Cinema 9, Ayala Capitol Cental’s Cinema, and in SM Megamall’s Cinema 5, SM Baguio’s Cinema 2, SM Clark’s Cinema 6, SM Dasmariñas’ Cinema 1, and SM Legazpi’s Cinema 4 on the aforementioned dates.

Starting in 2016, Angkas professionalized and legitimized the motorcycle taxi service by shouldering the safety training of about 100,000 riders (to date) but carefully selecting for employment only the 30% who passed its test.

Like other transport groups, a good portion of the riders was also deeply affected by limitations brought about by the pandemic.

Now, nearly three years later, Angkas riders who stopped their livelihood can now go back on the road and continue serving the Filipinos by offering safe and reliable transportation services. In a win-win situation, passengers will feel that their mobility services are being taken care of, riders keep their livelihood, and all their families will experience a sense of community and financial empowerment.