Andras Vigh has been appointed global CEO of Blue 449, an agency launched by ZenithOptimedia.
Vigh will take charge of the rollout and strategic development of the Blue 449 network.
He joins the agency after a leadership role in Asia, where he was Greater China chairman for VivaKi and ZenithOptimedia.
Blue 449 launched in March of this year, which saw the rebranding of Walker Media to Blue 449 UK and the opening of the French office.
Since then, Blue 449 has opened offices in Italy, Germany and Australia and will have a total of 17 city hubs by the end of this year.