AnalogFolk acquires majority stake in Untold Fable

AnalogFolk has announced its plan to invest in content production company Untold Fable with operation across markets such as Hong Kong and Singapore.

Recognising the growth of audio across entertainment and advertising, Untold Fable will not only be home to filmmakers but boast studios, sound designers, sound engineers, composers and voice talents from around the world, assisting brands with their audio identity while communicating with consumers via one of the fastest-growing ad formats in the world.

As part of the AnalogFolk Group, Untold Fable will also offer clients the added value of tapping into on-demand digital agency services from AnalogFolk. This joint offering is the first of its kind, designed to provide one entry point for clients into the creativity and efficiencies of a tech-powered production offering and the strategic precision of on-demand creative digital agency services. These services include strategy, creative and channel planning. Untold Fable will also offer exclusive access to AnalogFolk’s behavioural insights tool.

"Untold Fable expands on that model by connecting clients with a curated network of diverse talent and layering over digital creative services from one of the most celebrated independent digital agencies in the world. Combining these offerings enables us to produce audio and video content in a way that the industry is yet to experience," said Kate Tancred (pictured), CEO of Untold Fable.

AnalogFolk Group is a majority shareholder of Untold Fable. AnalogFolk Group will run its specialist brands – AnalogFolk, Untold Fable and Serum (UK) – as standalone businesses. Apart from its footprint in Hong Kong and Singapore, Untold Fable will also work with clients in London, New York, Sydney and Amsterdam. 

Bill Brock, founder and chief client officer of AnalogFolk Group says, “AnalogFolk's mission is to use digital to make the analog world better. Since 2008, we’ve focused on delivering it through progressive creative agency services. With the launch of Untold Fable, we not only diversify the group’s offering, we break exciting new ground on this enduring mission. We’re leveraging the power of technology to make it easier than ever before for brands and publishers to work with a more diverse talent pool.”

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