Ampersand Advisory ties up with real-time AI start-up to help clients cut costs

Digital-centred consultancy Ampersand Advisory has partnered with Silicon Valley-funded global, real-time AI company Unscrambl, combining marketing know-how and strategic thinking with machine learning and tech capabilities. The partnership aims to help clients cut costs as well as improve acquisition rates and usage.

According to Sandeep Joseph (pictured right), CEO and co-founder of Ampersand Advisory, the company's motto is "Achieving business results now!" and Unscrambl is the personification of that agile, real-time promise, from a technology point of view. Chairman of the Foetus Group, Tan Sri Vincent Lee (pictured centre), added that the future is hard to predict and both CEOs and CMOs in Malaysia are facing "very high pressures" to perform. As such, the partnership will help them deliver better business results.

Co-founder and CEO of Unscrambl, Vibhore Kumar, said the company aims to grow in the Malaysia market and chose Ampersand Advisory as it has a "clear focus on results". He added that both companies stand for a "sincere focus" on solutions that drive real business value in real-time for clients. Meanwhile, Unscrambl has also developed its own real-time intelligence engine known as "Unscrambl Brain" and works with companies from industries such as banking, telecommunication and CPG.

Founded in February 2017, Ampersand Advisory works with approximately 15 clients, including Coway, Blackmores and MYEG, among others. It is backed by Lee and group CEO of Trapper Media Group Sivanathan Krishnan (pictured left). The company offers immediate business solutions for clients, delivered through media, creative innovations and data analytics.

A+M has reached out to Ampersand Advisory for additional details.