Amobee has announced it is now a Facebook Marketing Partner with early Instagram ads API access.
Amobee’s brand and agency clients, including Lexus, L’Oreal and Starcom Mediavest Group (SMG), can now enhance their Instagram campaign strategy and execution through Amobee’s technology platform that has advanced audience targeting and delivery capabilities for multiple ad types that meet a variety of objectives from driving awareness and engagement to video views and mobile app installs.
“Instagram provides an opportunity for brands to reach and engage current and potential customers in an innovative way,” Katie Ford, president at SMG, said.
“Our agency’s partnership with Amobee demonstrates our strategic approach of how we mine insights to inform paid, earned and owned media activation across channels. We have leveraged Amobee’s technology to position our clients as an active part of consumers’ digital experience.”
Amobee is among a select group of companies globally with ads API integration across all four major platforms – Facebook, Instagram, Twitter and Pinterest. These technology integrations allow advertisers to harness the power of Amobee’s patented Brand Intelligence marketing technology platform, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video.