Weber Shandwick strengthens leadership in China and across APAC

Weber Shandwick has announced a series of leadership and structural updates aimed at strengthening its business in China and across Asia Pacific, reflecting the agency’s continued investment in growth sectors and client priorities.

Corbin Hsieh has been appointed head of Weber Create and consumer practice for APAC, where he will lead the agency’s earned-first creative and integrated media offering. Based in Shanghai, Hsieh will work closely with market leaders across the region to expand creative capabilities and drive new opportunities for clients.

Hsieh previously served as managing director for China, navigating a challenging market while elevating the firm’s people and client work. “My passion lies in the consumer side of business, where creativity and cultural understanding drive impactful work,” he said. “Our goal is to connect culture, influence, and creativity to help brands succeed in a fast-changing world.”

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To ensure smooth leadership transition, Robert Magyar has been named acting managing director for China, while continuing in his role as executive vice president and head of healthcare for APAC. Based in Beijing, Magyar brings more than two decades of business leadership experience spanning China, Indonesia, Japan, Switzerland, and the U.S.

Since rejoining Weber Shandwick last year, he has helped grow the healthcare practice into one of the firm’s strongest pillars. In his expanded role, Magyar will focus on driving client growth and maintaining momentum in China. “China is one of the most dynamic markets in the world, where reputation and stakeholder engagement are more important than ever,” he said.

Weber Shandwick has also strengthened its public policy and advisory offering with the integration of Bridge Beijing, a strategic communications agency known for helping international organisations engage with China. Founded in 2016, Bridge Beijing has advised leading global health organisations, philanthropic foundations, and NGOs, including a longstanding partnership with the Gates Foundation.

The integration brings additional sector expertise and local insight to Weber Shandwick’s global network, enhancing its ability to deliver impactful, locally informed strategies.

Tyler Kim, CEO, Weber Shandwick APAC, said the moves represent “a significant milestone in advancing our capabilities and deepening our commitment in China.” He added, “By combining proven local expertise with the strength of our global creative network, we’re uniquely positioned to deliver innovative, high-impact solutions for clients navigating an increasingly dynamic market landscape.”

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