AmBank embraces cosy cafe concept for consumers with Bask Bear Coffee integration

AmBank has partnered with Bask Bear Coffee to introduce a new concept of ‘community banking’ across three outlets. According to a press statement, the unique integration of these two experiences provides an opportunity for AmBank to drive relationship banking to new heights by growing closer to the community while positioning Bask Bear Coffee as the leading coffee brand that has disrupted and innovated the café market with handcrafted coffees, Signature Toasties and artisanal meals.

Bryan Loo, founder and CEO of Loob Holding which owns the brand, described this unique collaboration as an evolution whose time has come. He said: “This maiden joint-effort with our leading bank partner is truly from the core of our brand DNA as Bask Bear Coffee is always about ‘Being Bold, Being Brave’. As far as we know, this is the first such concept where a cosy café intertwines with a dynamic functioning bank branch.”

This concept has both brands existing side-by-side and being integrated where it matters – customer experience, customer choice and functionality.

“Bask Bear customers can have full access to AmBank’s suite of banking and financial services while AmBank customers can enjoy the café ambience complete with Bask Bear Coffee’s barista hand-crafted coffees, Signature Toasties and light meals,” he added.

Loo explained that this was an idea which came due to time has come as convenience used to only be related to the digital realm. “Now convenience is extended to the entire experience. Customers can order online and come in for their drinks and food while they do their banking. Conversely, banking customers can perform their banking transactions online and then drop by the branch for a personalised consultation whilst enjoying the Bask Bear Coffee ambience,” he said.

He is confident that this fruitful collaboration would benefit both brands as well as their customers. “We look forward to this continued collaboration with AmBank and will jointly explore other locations,” he added.

Aaron Loo, managing director, Retail Banking, AmBank said, “We are working towards redefining the customer experience at our branches starting with community banking. Our pilot of this concept has yielded positive outcomes with higher customer footfall and stronger customer engagement with the branch. With AmOnline being able to handle most transactional needs, we needed to ensure that customers who come to the branch enjoy a differentiated experience."

He added that the bank will continue to innovate by working with partners to create a differentiated experience based on the needs of the community that the branch serves.”

“Moving forward, we believe there will be even greater integration as banking services converge with lifestyle retail choices. Our brands have to stay relevant to meet the ever-changing needs of consumers,” Aaron he added. 

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