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Allianz Malaysia wants Malaysians to cross their fingers and think about insurance

Allianz Malaysia is challenging Malaysians to find out about their insurance needs through the Allianz Discover A-Z Campaign, which runs from 1 July to 23 September 2018 at various malls in the Klang Valley.

Inspired by the adage “keeping your fingers crossed”, usually expressed when one is wishing or hopeful for something, the theme of the campaign centres around the use of the crossed fingers mnemonic as the key visual across all its communications. It represents the mindset of many, who simply hope they are insured.

Participants are also encouraged to experience the Needs Discovery Tool by Allianz. This interactive and easy to use tool provides a quick glance at one’s financial situation, while identifying gaps in insurance coverage. It’s also able to customise insurance solutions based on one’s needs and finances.

Amy Loke, chief market management officer, Allianz Malaysia said through this campaign, the company hopes to encourage Malaysians to learn more about insurance protection by overcoming the perception that insurance plans are complex and full of technicalities.

“The aim of the campaign is to make learning about insurance a fun and rewarding journey for people from all walks of life.  A prize pool worth over RM100,000 awaits winners,” she said.

“We encourage them to find out how they can be protected from A-Z with insurance options available in Allianz Malaysia through the use of quizzes, games, and contests that come with attractive prizes. In other words, we want to reward Malaysians for taking the initiative to learn more about insurance and the many benefits of having a complete insurance coverage,” she shared.

The campaign is taking place in 5 shopping malls; Sunway Pyramid, Setia City Mall, IOI City Mall, Sunway Velocity and 1 Utama, from 11 July to 9 September.

In February this year, Allianz collaborated with Fishermen Integrated to launch its latest campaign titled “The Allianz A-Z Protection Song”. The campaign kicked off on 15 January 2018, in a bid to highlight the brand’s insurance portfolio through a fun and catchy animated music video. It features “Ali”, an adventurous individual showing how Allianz offers protection for every uncertainty in life.


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