Allianz Malaysia gamifies campaign with quick-fire trivia

Allianz Malaysia aims to reward both its loyal customers and non-customers based on their engagement with the brand through lifestyle and product related quizzes and profiling questions.

It’s latest “Always 10” campaign is a follow up of 2018’s “Discover A-Z” campaign that rewarded customers for learning more about insurance. Done in collaboration with UM and C27, the campaign aims to  increase brand perception and product experience through a gamification experience called Allianz Always 10. The experience allows users to join a quick-fire trivia game which consists of 10 questions across various topics. Winners of the game will stand a chance to win prizes, including trips to Croatia, Ireland, Italy, and Spain, as well as travel vouchers.

The campaign runs across various platforms including digital, social, radio and print, with on-ground activation across four weekends in malls around Klang Valley, Penang and Johor.

Amy Loke, chief marketing management of Allianz Malaysia said every single interaction that brands have with their customers is an opportunity to deliver something remarkable and make an impression. For Allianz Malaysia, that means delivering complete insurance solutions with our products and services and being a trusted companion to our customers and their loved ones.

“The Always 10 campaign is a great extension of that goal where we have an opportunity to engage with our customers in a fun and interactive way, and we’re excited to be launching this follow-up campaign with UM’s support,” Loke added.

Meanwhile, UM’s business director Wong May May said:”We are excited to launch this campaign in its second phase for Allianz Malaysia. In our planning stages, we looked at various integrated mediums to reach out not just to existing consumers, but new consumers as well, to really amplify Allianz Malaysia’s ‘Always 10’ idea.”