All screens, all Aussies: News revamps video ad proposition with Tubi at the heart

News Corp Australia is making a major play in the video ad market, unveiling a refreshed commercial video proposition under the banner All Screens for All Australians. The new offer is designed to give brands unified reach across mobile, tablet, desktop and connected TV – with Tubi now playing a central role.

The move comes off the back of a surge in video consumption across News' digital platforms. In the 2025 financial year, the network clocked more than one billion video views – up 85% year-on-year – with unique visitors consuming video content rising 37%.

It also marks the first major reintroduction of News’ commercial video offering since the publisher entered an exclusive Australian partnership with ad-supported streaming service Tubi earlier this year. Since then, viewer hours on Tubi have surged 30%.

“Our All Screens for All Australians proposition is the most powerful unified buy in the country,” News Australia client partnerships managing director Lou Barrett, said. “With one billion videos consumed on our network in the last 12 months alone, we can connect advertisers with more than five million of Australia’s online video viewers through premium content in premium contexts. This comprehensive offering provides targeted solutions for every strategy, every screen and every plan.”

The revamped offer combines News' in-feed and in-stream short-form video with Tubi’s long-form content, aiming to reach Australians from the morning news scroll to primetime streaming in the lounge room.

Pippa Leary, managing director and publisher of Free News and Lifestyle, said the combination of platforms allows for day-long audience connection across every device.

“Tubi doesn't replace what we've built, it completes it,” Leary said. “Since we entered an exclusive partnership with Tubi in March, we have seen viewer hours surge by 30%. Our video offering now spans every screen Australians use – from the fast scroll to the evening stream, from lean-in contexts to lean-back entertainment, from breaking news to binge-worthy rabbit holes.”

“It's this powerful combination of News and Tubi, short and long, desktop, mobile, tablet, and connected TV in the living room that gives brands an effective way to connect with all Australians.”

The relaunch includes new innovations such as a unified video product called Video Reach & View, an adaptive player to enhance user experience and advanced targeting capabilities now extended to connected TV through Intent Connect. New ad formats on Tubi, including First Ad Takeover and Tubi Timeout, are also being introduced to help advertisers capture the living room audience with more impact.

News Corp’s broader video assets include Sky News Australia, production firm Visual Domain and Medium Rare’s retail media video network. Strategic partnerships with The New York Post and The Sun further bolster its global video reach.