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Alibaba strikes partnership with New Zealand Trade and Enterprise

Alibaba Group and New Zealand Trade and Enterprise (NZTE), the New Zealand Government’s international business development agency, has signed a memorandum of understanding (MOU) to formalise discussions for strengthening trade between China and New Zealand and support the growth of New Zealand brands in China.

The signing ceremony of the MOU in Beijing was witnessed by New Zealand Prime Minister, Rt Hon John Key, and Alibaba Group’s founder and executive chairman, Jack Ma.

Under the MOU, the parties will explore different collaboration opportunities, including Alibaba providing support for New Zealand companies to enter the Chinese consumer market through its various e-commerce channels, while NZTE will assist local companies to understand and optimise the opportunities Alibaba’s ecosystem offers in terms of business growth in China.

Maggie Zhou, Alibaba’s newly appointed managing director for Australia and New Zealand, said the group aims to enable Chinese consumers to benefit from the premium products and fresh foods that New Zealand businesses can offer.

Peter Chrisp, chief executive of NZTE, said: “This new arrangement offers significant opportunities for New Zealand businesses to reach more consumers as well as advocating New Zealand’s reputation as a place of open spaces, open hearts and open minds.”

Alibaba has already signed several MOUs with the governments from different countries, including the United Kingdom, South Korea, Italy, France and the Netherlands.

More than 5,400 international brands from a total of 53 countries are now available on Alibaba’s global marketplace Tmall.

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