Alibaba Cloud has a new logo

Alibaba Cloud, the cloud computing arm of Alibaba Group, has unveiled new artificial intelligence (AI) services and a new logo at its cloud computing conference Beijing Summit today.

The company said the design is inspired by the language of programming and represents the dream of Alibaba Cloud expanding its services from China into international markets.



Design elements such as “[ ]” and “-” are used given their importance in programming. “[ ]” stands for calculation, and “-” stands for the flow of data.

“"The new logo truly embodies our vision of building a better world together with innovative technologies while safeguarding the values of each of our customers," said Simon Hu, president of Alibaba Cloud.

“What we are committed to is more than just cloud computing, but making cutting-edge technologies such as artificial intelligence and big data accessible to every industry, and transforming cloud computing into public infrastructure," he added.

At the summit, the technology company also launched new services in video, image and speech recognition technologies through its AI program, ET. Alibaba Cloud showcased how its AI technologies could be leveraged in different industries to help customers gain efficiency, monitor risks and minimise cost.