AkzoNobel has appointed MullenLowe Group as the new creative agency partner for its paints global marketing organisation.¬† Effective immediately, the new partnership aims to deliver on the growth objectives and business opportunities of AkzoNobel‚Äôs professional paints activities.
It follows last year‚Äôs appointment of MullenLowe Group as the global creative partner for AkzoNobel consumer paints.
‚ÄúAkzoNobel has been providing painters with the highest quality paints for more than 200 years,‚ÄĚ said David Menko, CMO of the company‚Äôs paints business.
‚ÄúWe have a clear requirement for a strong creative partner in order to leverage our global presence and further build our professional brands. We feel MullenLowe Group is the right partner to deliver against our growth ambition for these brands as we continue to lead the way globally via our innovation, disruptive communication, and our passion to make people‚Äôs lives more liveable and inspiring with our products, services and tools,‚ÄĚ Menko said.
Nuno Pena, global marketing director for AkzoNobel‚Äôs professional and pre-deco activities, added: ‚ÄúWe are thrilled with the appointment of MullenLowe Group as our global agency partner for the paints business. The agency is a great partner for our consumer colleagues and we have already achieved some outstanding results on those brands. I am looking forward to their team bringing to bear their experience with our organisation, and their creativity to drive business success for our professional brands ‚Äď such as Sikkens and Dulux Trade ‚Äď and for audiences around the world.‚ÄĚ
Jose Miguel Sokoloff, global president of the MullenLowe group creative council, said: ‚ÄúWe are very proud of our relationship with AkzoNobel and the work that we have produced for the consumer paints organization. We‚Äôre excited to put the power of our challenger thinking and creativity to drive an unfair share of attention for the professional side of the business.‚ÄĚ