AirAsia has partnered with Sarawak Tourism Board (STB) as one of the airline partners for the upcoming Borneo Jazz Festival (BJF) and Rainforest World Music Festival (RWMF). These festivals would be held in Miri from 11 to 13 May 2018 and Kuching from 13 to 15 July 2018 respectively.
In a statement to A+M, AirAsia’s spokesperson said that the partnership is in line with the airline’s continuous effort to boost visitors to Sarawak. In addition, a regional contest over ten countries will be held via its social media platform to further drive awareness for the BJF and promote Miri as a tourist destination.
The airline will also be reaching out to all 23 countries it is operating in, to promote not just the festivals, but also the diverse cultural identities, traditions and eco-tourism attributes in Sarawak.
“We are pleased to partner with Sarawak Tourism Board as one of the airline partners for the both internationally-acclaimed festivals while further strengthening our commitment in East Malaysia. We hope this partnership will encourage more visitors to the beautiful state,” Spencer Lee, head of commercial, AirAsia Malaysia added.
“The Sarawak Tourism Board is excited to partner with AirAsia, whose many flights to and throughout Sarawak have bolstered our tourism industry greatly, making it easier for tourists to be able to traverse the length of Sarawak at ease, moving from one grand attraction to another. This is evident during festival seasons as well,” Mary Wan Mering, acting chief executive officer of Sarawak Tourism Board said.
The airline also plans to promote Sarawak as a whole to the world through its robust connectivity in and out of Sarawak. Currently, AirAsia operates more than five direct routes and over 26 fly-through connections to Miri. Meanwhile, the airline also operates more than 12 direct route and over 41 fly-though connections to Kuching. These connections include countries such as Australia, Japan, New Zealand and China among others.
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