AirAsia has partnered with AFF Suzuki Cup 2018 to become the official supporter of the football competition for the first time. Its sponsorship comes at a time when the tournament will undergo changes to its format, in a bid to drive greater fan engagement and offer players with more exposure in their home countries.
Among the list of sponsors and supporters include title sponsor Suzuki, official sponsors Men's Biore and Yanmar, as well as regional supporter Grand Sport. According to AirAsia's group CEO Tony Fernandes, football is the people's game and AirAsia is the people's airline. "We look forward to supporting the sport in ASEAN in a meaningful way and hope one day soon, we will have an ASEAN club championship to raise the game here further," Fernandes said.
His Royal Highness Sultan Haji Ahmad Shah, president of the ASEAN Football Federation, said With AirAsia's support, it is confident that this year's AFF Suzuki Cup will be one of the "most successful" and engaging for fans across the region.
"We are proud to partner such a strong and established brand like AirAsia whose reputation as an innovative, value-driven, and high-performing carrier dovetails with Southeast Asia's crown jewel football tournament," he added. A+M has reached out to AirAsia for additional details.
This comes after the ASEAN Football Federation recently unveiled a new visual identity for the competition, which contains four colour schemes - magenta (depicting passion and energy), cyan (represents a fresh beginning), green (the vibrancy of a football pitch) as well as blue (topography of the region). AFF’s long-term commercial partner, Lagardère Sports, managed the overall process of creating the new tournament visuals.