AirAsia ropes in KPWKM for #GirlsCanDoAnything campaign

AirAsia has brought on board the Ministry of Women, Family and Community Development (KPWKM) for its #GirlsCanDoAnything campaign, as part of the budget airline's latest effort in empowering young women.

The airline hosted a group of 84 underprivileged female students at AirAsia RedQ for a motivational sharing session with AirAsia female pilots, engineers and senior management staff. The students who were invited by the agency institution under the ministry, hail from different backgrounds and were also given a special tour at the pioneering low-cost airline’s headquarters.

Also present at the sharing session were YB Dato' Sri Rohani Abdul Karim, Minister of Women, Family and Community Development, Aireen Omar, CEO of AirAsia and Zamani Bin Mohd Rafique, director of government relations at AirAsia.

“Through the #GirlsCanDoAnything campaign, we aim to empower young girls to dream big, to inspire them not to limit themselves and dare to choose their desired career paths in any field. At AirAsia, everyone here stands an equal chance to chase after their dreams. We have female pilots and aircraft engineers soaring high in this male-dominated field," Omar said.

“We have conducted sessions such as this with over 400 female students, and we are very honoured to be able to work with the Ministry of Women, Family and Community Development to have a special session with the minister herself. By exposing the girls to successful women from various backgrounds, creating a platform for them to chat and mingle with these inspiring individuals, we hope the young generations will understand that girls can do anything,” she added.

“It is my great hope that the girls will take the opportunity to interact with many of the successful women here and make their visit a fruitful one. It is also important to develop leaderships and courage amongst these young generations, to prepare them to thrive in the future," Karim said.

"Today, women play an important role in economic and country development. We as women should have courage in every step we take, if you think you can do it, then work towards it and do not give up. The ministry will continue to support such initiatives that will benefit women's development, economic development and contribute to the country,” she added.

Launched in 2016, the #GirlsCanDoAnything campaign is a women empowerment initiative driven by AirAsia to inspire young female talents in realising their dreams. Led by its female CEO Omar, the campaign features AirAsia female all-stars from various departments and positions as a real example of girls can do anything.