AirAsia looks to go green

AirAsia will be continueing with the awareness movement #GREEN24. The movement is aimed to heighten awareness and promote sustainable actions that will make a tangible difference to the environment throughout communities across the ASEAN region — beginning from home, offices, cities or even on a national level.

As part of the #GREEN24 initiative, AirAsia is inviting the public to step forward, lead and organise community projects from 29 to 30 January 2016 via ‘AirAsia #GREEN24 Challenge’. The best community project carried out during the period will win 24 AirAsia return flights to a destination of their choice.

Aireen Omar, chief executive officer of AirAsia Berhad said: “#GREEN24 is a regional initiative, and throughout the 24-hour period from 29 to 30 January 2016, offices all across AirAsia group will be organising various activities with their respective communities.”

She added that affiliate offices in Thailand are organising a reef clean-up while offices in Myanmar, Vietnam and Cambodia are holding education programmes on recycling and planting trees by the river to avoid erosion.

“We hope to create more awareness among Malaysians on the effects of climate change by inviting the public to participate in this challenge and be a part of the #GREEN24 movement. The amount of environmentally friendly actions that an individual can take on is limitless. It begins with finding an interest that will serve as the catalyst to create beneficial communal projects for this challenge and every action that we take will make a difference to our planet,” Omar said.

AirAsia’s #GREEN24 campaign was first launched last November as part of the airline’s corporate social responsibility.

The initial activity saw over 150 volunteers from across the AirAsia Group and Tune Group of companies come together to clean the Kanching Rainforest Waterfall in Rawang. Nearly 600kg of garbage was collected in a short duration of 90 minutes during this waterfall clean-up activity.