AirAsia joins WFA’s global leadership team

The World Federation of Advertisers (WFA) has appointed new members to the global leadership team. These appointments include senior marketers from AirAsia, Coty, Emirates, L’Oréal and RB.

The new members of the team include Margaret Au Yong, director of media at AirAsia; Lubomira Rochet, chief digital officer at L’Oréal; Alison Keith, vice-president, global media at Coty; Boutros Boutros, divisional senior vice-president, corporate communications, marketing and brand at Emirates, and Andrea Bernhardt, global media director at RB. Phil Smith, newly appointed CEO of the British Advertisers Association (ISBA) and Ander Ericson, CEO of Sveriges Annonsörer, the Swedish Advertiser Association have also joined WFA Executive Committee.

Ericson has been appointed as the treasurer. Meanwhile, David Wheldon, CMO of RBS and Matthias Berninger, vice-president of public affairs at Mars, have been both elected for another term as president and deputy president respectively.

The committee brings together senior marketers and public affairs executives to reflect the dual mission of the WFA: to help marketers be more effective and efficient in terms of their marketing spend. It also helps brand owners protect and future-proof their license to operate through advocacy and effective advertising self-regulation.

As such, the committee includes representatives from multi-national brand owners as well as heads of national advertiser associations.  “One of the many strengths of this organisation is the way that so many senior, knowledgeable executives are willing to share their time and insights to help identify and tackle the many common challenges brand marketers face,” said Stephan Loerke, CEO, WFA.


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