AirAsia has tied up with non-profit organisation (RED) to fight against AIDS in ASEAN. Funds generated from the (AirAsia)RED partnership will go towards supporting HIV/AIDS programmes in ASEAN.
A special (WEAREALLCHAMPIONS) RED livery was also unveiled. AirAsia has pledged proceeds from its current Free Seats promotion and various activities planned for 2019. For every seat sold on AirAsia's website and mobile app until 12pm today, AirAsia will donate US20 cents, enough to buy one day's worth of live-saving antiretroviral treatment for someone living with HIV.
Additionally, both the airline and (RED) will be collaborating with Asian music label 88rising to launch a new ASEAN music and arts festival next year, to drive positivity and awareness of HIV/AIDS in the region.
AirAsia group CEO Tony Fernandes said the global partnership is all about championing new opportunities, both for those living with HIV/AIDS and in terms of bringing a broader message of positivity and change to ASEAN. "This is just the beginning. We have many more things planned with (RED), with support from 88rising, to supercharge outreach in the region, so watch this space," he said.
(RED) CEO Deborah Dugan, said, “We couldn't be more excited to partner with such a creative and innovative brand like AirAsia! Loved by millions and committed to making a real difference in Southeast Asia, the (AirAsia)RED partnership is literally taking the AIDS fight to new heights.”
Meanwhile, Sean Miyashiro, 88rising founder and CEO, said the label is "absolutely over the moon with the idea of a music and arts festival in ASEAN that empowers a young audience to save lives. "All of 88rising will put all of our creative minds together to make this experience one of a kind, while creating massive awareness and engagement to a globally minded audience," he said.