Digital Marketing Asia 2024 Singapore
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AirAsia and Tinder match to hook fans up with K-pop concert

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AirAsia's inflight magazine has matched with social app Tinder to hook fans of Korean pop up to witness South Korean singer Seungri's first solo concert on 5 August.The ticket giveaway contest for "SEUNGRI 2018 1st SOLO TOUR [THE GREAT SEUNGRI] in SEOUL x BC CARD" will run on's Facebook page. It is open to fans in Malaysia, Thailand, Indonesia and Vietnam until 18 July and a winner from each country will be selected. The contest will also run in South Korea on Tinder until 20 July.Besides managing Seungri's concert sponsorship, advertising, secret party and other activities, Tinder also plans to offer various brand experience to users and aims to raise brand awareness in the social app market in South Korea through various cultural events. Seungri is part of South Korean boy band Big Bang.A+M has reached out to AirAsia for additional details.“We are thrilled to partner with Tinder to offer an opportunity of a lifetime to fans in Malaysia, Thailand, Indonesia, and Vietnam to witness Seungri’s first solo concert. We are confident that Tinder and are a great match and we look forward to more exciting collaborations in the near future," AirAsia head of commercial, Spencer Lee, said.“Tinder runs the event with Korean star Seungri who has a powerful influence in Asean to take a step closer to users in the region. Tinder will maximise synergy through the partnership with AirAsia, a leading travel, social and lifestyle company," country manager of Tinder Korea, Lyla Seo, said.In April this year, the airline also partnered with Tinder for its "Meet Malaysia" to encourage New Zealanders to visit the country. The campaign rolled out on digital, radio, social media and out-of-home platforms.

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