Loyalty firm AIMIA will be downsizing its Indonesia presence as part of an overall strategy to rejig its APAC operations. In an exclusive statement to Marketing Interactive, a spokesperson said, “We continue to maintain an Asian presence with the expertise to service our clients.”
She added the “decision to downsize [the]Indonesian presence was part of a plan communicated to clients and employees in the region several months ago.” Marketing Interactive understands some of the Indonesian clients AIMIA has, will continue to be serviced via the Malaysia office.
When asked about the Singapore operations, which saw the departure of several staff members including Kevin Kan, managing director of Asia, the spokesperson said, “As a result of some internal changes, we expect to be making an internal appointment to lead our Asian business that we expect to be able to share shortly.” The structure this individual will head will “is aimed to ensure the company can deliver expertise to clients efficiently, and deliver next generation loyalty for our clients, and across Asia.”
She added, AIMIA’s “loyalty services businesses have been and will continue to be global leaders in next-generation loyalty solutions”. One of AIMIA’s long standing client continues to be P&G globally. In energy, Husky Energy has been a partner since 2012, while ExxonMobil has been a partner for over 15 years. In Canada, Australia and the Middle East, our loyalty services teams are working with major banks, including leading customer-focused brands such as NAB, ANZ and HSBC. In Asia AirAsia BIG is also a client of the firm’s.