AIA has appointed deputy general manager, finance and actuarial Heng Zee Wang (pictured right) to the role of CMO as Eric Chang (pictured left) takes on the role of CEO Designate at AIA General. AIA General is a new subsidiary of AIA pending issuance of its general insurance business license from Bank Negara Malaysia, effective 1 July 2018. The general insurance business comprises motor, personal accident and commercial insurance.
Heng will oversee the development and implementation of an integrated marketing strategy to bring to life AIA’s brand promise of helping people live healthier, longer and better lives. This will be achieved through key functions such as product and customer marketing, AIA Vitality, brand and digital, corporate communications, and business analytics.
Meanwhile, it also appointed Andrew Loh as CFO, who will provide strategic financial management leadership and advice to ensure the long-term stability of the company. A+M has reached out to AIA for comment. Both Heng and Loh will report to CEO Anusha Thavarajah.
“Each of them have demonstrated significant accomplishments in their previous roles in AIA and have been crucial in the growth of our company. Their appointments highlight the various leadership opportunities in AIA and we are proud to have identified capable and dedicated leaders internally, reaffirming our commitment to develop talent from within the organisation,” Thavarajah, said.
Meanwhile, AIA also welcomed Shulamite N K Khoo as a non-independent non-executive director, who has years of experience in the finance industry.
Earlier this year, AIA Malaysia teamed up with Leo Burnett KL for its 70th anniversary video, which showcases the company’s past as well as future aspirations. Restless Productions was also involved in the video. The video titled #AIA70YearsBetter was shot entirely on an escalator. According to Iska Hashim, group creative director, Leo Burnett KL, the team drew inspiration from the fact that AIA Malaysia’s 1965 headquarters housed one of the first escalators in Malaysia.