Following the success of a campaign in 2016, AIA Hong Kong has launched a new integrated campaign for AIA Vitality, including a range of online videos and Facebook live broadcast of the media launch event.
The insurance company continues its partnership with Uth Creative Group to roll out a mini-film featuring artist Aaron Kwok. The latest mini-film marks Kwok's second collaboration with AIA, after “Love is in Every Moment” in 2015.
In the video, Kwok acts as “AIA Vitality Commissioner of Health” with the mission to lead and motivate Hong Kong citizens to join the city-wide operation and earn points for rewards through a healthy and balanced lifestyle.
The video also reflects Kwok's lifestyle in order to make it more authentic and humourous, carrying the fun element forward as established in the previous campaign.
“With Kwok's healthy image, he brings to life the importance of healthy living in a cool yet humourous way, Bonnie Tse, general manager, corporate, strategy and wealth management of AIA Hong Kong & Macau, said. "His charisma and ability to instantly connect and directly engage with audiences will effectively encourage Hong Kong people to make a positive change to their lifestyle."
“We are very proud of our new commercial which conveys these messages in a fun, meaningful and memorable way. As an integral part of our AIA Vitality campaign, the new commercial will have a long-lasting impact on the overall well-being of the society by delivering our brand promise to help people live healthier, longer, better lives,” Tse added.
The video also showcases The Hong Kong Observation Wheel sponsored by AIA Hong Kong and AIA Vitality Park. The campaign also includes TV and outdoor creative promotions to deliver maximum synergy, noise and impact.
Client -AIA Hong Kong
Media Agency – Mediacom and CMRS
PR Agency – Bentley Communications
Creative Agency – Uth Creative Group Limited
Chief Executive Officer: Desmond So
Creative Director: Anderson Wan
Associate Creative Director: Claudio Cheng, Yan Yeung
Associate Art Director: Penny Fung, Sindy Wan, Ching Yip
Business Director: Noel Yuen
Account Manager: Noreen Mang
Account Executive: Ronnie Lai
Film Production – Teaser, TVC, Sales Video
Director: Chow Kam Wing, Film Factory
Film Production – Online Videos
Director: Liyo Wu, Hoah
RWorkshop and Studio TM