Agency profiles: AnalogFolk

AnalogFolk is an independent, award-winning global digital creative agency with offices in Hong Kong, Shanghai, Sydney, London, Amsterdam, New York, and Portland.

Originally founded in London in 2008 by Bill Brock and Matt Dyke, it is one of the few remaining independent global digital creative agencies; an advantage which allows the Agency to operate free from the shareholder pressures and internal politics that can adversely affect the industry’s large networks.

AnalogFolk has grown its business organically, appointing office and regional leads in an owner-manager model, ensuring AnalogFolk maintains the entrepreneurial spirit that is evident in the work they do today for its clients.

The Agency’s stated mission is: “To use digital to make the analogue world better through the creation of world-class customer experiences and communications, powered by intelligent data and innovative technology.”

The agency works for some of the largest brands; Unilever, Nike, Diageo, Hyundai, and L’Oreal, as well as some of the world’s leading financial services brands. Its success with global brands, its growth, and its attractive internal culture has also earned it very high-profile accolades.

In Asia, AnalogFolk is strategic partners with Nike, Steelcase, Pernod Ricard, Standard Chartered, Serai, and CompareAsia, most of whom have appointed the Agency to undertake regional or global initiatives.

AnalogFolk Asia – headquartered in Hong Kong – is a centre of excellence in CX and UX. This has naturally extended in recent years to include a unique experience-led approach to brand creation and rebranding for clients who primarily operate businesses online.

The Agency’s engagement model with clients includes its increasingly in-demand insourcing service to help augment internal client teams with added strategic and creative firepower, resulting in more effective levels of collaboration, better client brand knowledge, and faster, more agile delivery. The Agency’s talent, flexible ways of working, and close relationships with clients have earned it client satisfaction scores of nine and above out of 10 in independent surveys run by The Client Relationship Consultancy, well in excess of Asia’s norm of 7.58. As a result, a significant amount of AnalogFolk Asia’s growth has come through client-to-client referral.

AnalogFolk Asia was founded in 2015 by managing director and partner Chris Ryan and executive creative director and partner Harry Llufrio.

In October 2019, the Agency appointed former Publicis Worldwide boss Guy Wieynk as global chief executive officer, also buying Serum Consulting, the eight-person consultancy that Wieynk launched earlier this year. The new appointment comes at a time of rapid organic growth for AnalogFolk.

This article is sponsored by AnalogFolk. 


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