Business investment publication The Edge Singapore has launched a new magazine titled "HAVEN". Aimed to showcase the best in interior design and architecture, HAVEN's inaugural issue is said to feature 64 pages of interviews with some of the most prominent names in the industry, beautiful homes, stunning architecture, and many more.
In a statement to MARKETING-INTERACTIVE, a spokesperson from The Edge Singapore said the magazine will be available both in print and digital, and it would be an annual issue for now. He added that the new title is primarily catered for its readers, specifically readers in their 30's, PMETs, senior management, and business owners. With a circulation reach of over 37,000, HAVEN will be made available to The Edge Singapore's current subscribers, selected architecture firms and show galleries of high-end condo projects, as well as automotive brands. The team will be led by Audrey Simon, editor for Options.
Since a haven is a place of safety and refuge, The Edge Singapore thought it deemed fit to name its new publication as such. In doing so, it hopes HAVEN is able to offer solutions to readers who are looking for solutions to create a home that is their refuge.
"In a time like this where most of us are spending more time at home for both work and leisure, we want to create a dedicated content platform for clients and readers to share and discover ways to beautify their homes," the spokesperson said.
The Edge Singapore will be using its own platforms and Instagram to promote HAVEN. It will also look to creating content that is nice to look at and easy to consume. The content will be centred around inspiration and home solutions for the readers, unlike its main paper where it provides in-depth analysis and thought-provoking content.
Simon, editor of HAVEN, said: “If there is one thing 2020 has taught us, is that a home is now a place where we juggle work and life. As more and more of us find ourselves turning our homes into our offices, we sought design inspiration to turn our little corners into cosy workspaces. Entertaining at home has become a new norm, and with those numerous Zoom meetings, our homes are a reflection of us, and an extension of ourselves.”
“This is why our very first issue of Haven is more than just celebrating beautiful homes and spaces. We know that lines have blurred between home, work and play- so we’re bringing to you idea-packed features that recognise the issues we face,” she added.
The launch of HAVEN comes months after The Edge Singapore launched "WOMAN", a new magazine which celebrates the individualism and achievements of women in Singapore. According to a press release, the first issue of the magazine featured 44 pages of stories of courage, entrepreneurship and tenacity from outstanding women in industries such as tech, investment, real estate, F&B, arts, healthcare and more. Its next issue will be out in March next year
The cover of HAVEN's first issue features the home of Terry Smagh, senior vice president, Asia Pacific and Japan, of software company BlackLine, whose home is said to be an expression of his travels, family, and love for entertaining friends and family. Home decoration ideas are also abound within the pages of HAVEN, helping readers turn their homes not into offices, but into productive spaces where life and work can happen in a happy and harmonious balance.
Readers will also hear from players in the design industry, including Ong Tze Boon of multi-disciplinary design firm, Ong&Ong, who talks about continuing in the legacy of his father- Ong Teng Cheong, founder of the firm and former President of Singapore- and also finding his own path at the same time. The issue also features Rudy Taslim, managing director of Genesis Architects. According to The Edge Singapore, Taslim has risen to prominence and caught the attention of his peers and the media with his multidisciplinary integrative approaches, innovative ideas, as well as a profound awareness of the local context in his designs.
Bernard Tong, CEO and publisher of The Edge Publishing said HAVEN is a relevant reflection of the times we now live in. “With HAVEN, we seek to give our readers a guide to navigate the new normal, especially in these times. We are reinventing the spaces we live, work and play in; we are rethinking what spaces mean to us," he added.
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