Based in Bangkok, the 34 person team will service existing clients including Chevrolet, JD Central, Krungsri, PTG, MK and One Bangkok as well as Tesco, the agency’s most recent digital AOR win. Digitas Thailand will be led by Paruj Daorai, managing director, Digitas Thailand and he will report into Songkran Sethesompobe, CEO of Publicis Groupe Thailand and Jane Lin-Baden, managing partner APAC, Publicis Groupe.
Songkran Sethesompobe, CEO of Publicis Groupe Thailand said “With the Thailand 4.0 policy, the digital economy will represent 19% of the GDP in 2019 and rise to 25% in 2027. This will provide the space for brands and businesses to become more strategic and efficient in the way they operate and market to consumers. With the launch of global digital network Digitas in Thailand, providing data and technology centric connected digital marketing services to address the need for our customers to win the new economy. Further to the recent acquisition of B&M, Publicis Groupe now hosts 170 digital talents working for our clients in Thailand.”
Paruj Daorai, managing director, Digitas Thailand,said: “Digitas brings together capabilities across data, technology, creativity and media in order to solve for the unique challenges of brands in Thailand. Our customer first approach, is built on a data driven understanding of real-world consumer behaviours, helping to connect brands with consumers in meaningful ways by enabling the actions, and providing the content that is most likely to engage.”