AEON’s next big leap: AEON360 for Malaysia’s most connected membership

This post is sponsored by AEON.

AEON and AEON Credit’s new joint venture will power the ecosystem of retail, finance, and lifestyle with one membership – creating a smarter and more seamless experience that will evolve with Malaysian consumers.

For decades, AEON has been deeply woven into the rhythm of Malaysian life – from weekly grocery runs to festive shopping and eventful family days out. But as customer expectations shift towards hyper-personalised, digital-first experiences, AEON is stepping forward with a bold, future-ready move.

Under the AEON Group, AEON and AEON Credit (two leading public-listed companies) have entered into a strategic joint venture to build the AEON Group’s unified membership and data ecosystem, designed to connect every facet of the AEON experience across retail, finance, and lifestyle.

Jointly owned by AEON Credit (51%) and AEON (49%), the new entity AEON360 will serve as the engine behind this transformation, integrating AEON’s membership, data, and digital infrastructure into a single, intelligent ecosystem.

Unified, personalised, seamless: The AEON way forward

At its heart, AEON360 – reflecting AEON’s enduring belief that “the customer is our starting point” – will unify AEON’s membership programmes, data capabilities, and digital engagement tools – enabling Malaysians to earn, redeem and enjoy benefits seamlessly across retail and financial touchpoints.

“This joint venture unlocks the true ecosystem synergy – bringing together retail, financial services and digital capabilities to create seamless added value for our customers,” said Daisuke Maeda, managing director of AEON Credit.

With AEON Bank as the official banking partner to the joint venture, the collaboration will extend beyond consumer rewards. AEON Bank will also empower the wider AEON ecosystem, including merchants, tenants and suppliers through business banking solutions, ensuring that both shoppers and sellers benefit from an integrated digital ecosystem.

AEON360: Where every member touchpoint counts

AEON360 is also poised to become AEON Group’s commercial data and marketing exchange hub, enabling brands and partners to engage with AEON’s expansive customer base with greater relevance and precision.

“By aligning AEON’s retail scale with AEON Credit’s financial and digital infrastructure, we are co-creating an intelligent membership ecosystem designed to grow and evolve with our customers,” said Naoya Okada, managing director of AEON.

Through data-driven insights and AI-powered personalisation, AEON will deepen its relationships with customers – transforming every interaction into an opportunity to deliver timely and meaningful value.

Future-proofing AEON for a digital-first Malaysia

AEON360 will serve as the orchestration layer connecting AEON’s retail, financial, and digital assets, enabling deeper collaboration, faster innovation and a more unified customer experience.

Ultimately, the move is about future-proofing AEON for the next generation of Malaysian consumers – where loyalty will go beyond points and become a lifestyle powered by connection, convenience, and choice.

Low Ngai Yuen, managing director of AEON360, brings over two decades of experience in brand transformation and ecosystem innovation; and will now lead this game-changing joint venture to unify AEON’s retail, finance, and digital capabilities under one membership platform.