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Adspend hit HK$43bn in 2013

Procter & Gamble has emerged as the biggest advertiser of 2013, a spot it has held for two consecutive years.

Full year data from admanGo shows P&G, the owner of household brands like Duracell, Gillette, Olay and Head & Shoulders, increased its spend 11% to $955 million.

L’Oreal came in as the second biggest spender, increasing budgets 8% to $805 million.

But it was the Dairy Farm Group which yielded the biggest yearly increase, up 25% to $689 million. admanGo data showed Dairy Farm brands Wellcome, Mannings and 7-Eleven took up approximately 80% of that spend.

GNC, a health supplement label under the Dairy Farm Group, increased its spending nine times year-on-year.

Other big spenders for the year included GSK and its Panadol brand.

Samsung however was reported to have cut its budget across mass media, with TV and newspaper spend down 13% and 21% respectively.

The tech company opted instead to redirect its spend to outdoor and mobile channels, both up on the previous 12 months. In 2013, Samsung spent 41% of its money on the Galaxy S4 smartphone and Galaxy Note 3 smartphone.

It should come as no surprise that spending on online advertising in 2013 was robust. It jumped 26% YOY while mobile adspend tripled.

The banking & investment industries spent a combined $73 million on mobile, while cosmetics & skincare spent $57 million.

admanGo data shows the top 10 industries in Hong Kong spent a combined $351 million on mobile advertising in 2013.

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