AdNear and Mindshare join forces

Big data company AdNear and Mindshare have partnered up to push location-based mobile advertising services to brands across Asia Pacific. Mindshare will be leveraging AdNear’s location-based audience technology which has a database of more than 245 million user profiles across Asia-Pacific.

The partnership is for an initial one year and is non exclusive to Mindshare.

AdNear’s technology classifies mobile users into specific audience segments – such as professionals, the affluent, students and homemakers – based on their location data. As a result of the partnership, brands will be able to reach out to their target customers through the most personal and engaging mediums such as the mobile. AdNear will also provide insight on how audiences are interacting with their campaigns by analysing audience behaviour.

“Asia Pacific has a steadily maturing mobile ecosystem and businesses here are starting to realise the potential and power of targeted mobile marketing,” AdNear’s regional sales director – Southeast Asia, Amrita de la Pena (pictured) said.

AdNear profiles users in Southeast Asia, Australia and India, and has the largest location-based audience in Asia-Pacific with more than 245 million user profiles.