AdNear, a mobile data intelligence platform in Japan & Asia Pacific, is expanding into Europe with the appointment of Ken Parnham, as the GM of its Europe operations.
Parnham joins AdNear from TrustE where, as managing director, he was advising large brands on data and privacy issues. Prior to TrustE, Parnham held leadership roles at OpenX where he launched the company’s real-time bidding market place in EMEA,Wanadoo (Orange-France Telecom) and 24/7 Media.
Most recently Adnear also appointed Nandita Pal as its general manager for the region.
“AdNear’s success in a short span of time highlights a few key trends where marketers want to take more control of how they define their custom audiences, how they leverage the scale of mobile to get real time consumer insights and also for offline attribution. AdNear’s unique combination of data insights, targeting and attribution is set to redefine the European marketing space and take marketing strategies to a whole new level,” he said.
Shobhit Shukla (pictured) , chief revenue office at AdNear added “We are excited to grow with our prospective clients by extending our footprint into Europe. European marketers can now delve into AdNear’s existing audiences or build a set of customized audiences to define their marketing strategy.”
Founded in 2012, AdNear is now headquartered in Singapore with a presence across Australia, Europe, Southeast Asia, Japan and India. To date, the company claims to have reached more than 700 million device users and works with marquee brands such as P&G, Woolworths, Audi, Unilever, BMW, Adidas, Ford, Samsung, and IKEA.