Mobile ad platform Adludio expands to Taiwan

Mobile adtech company Adludio has announced its expansion plan to Taiwan.

Aimed at tapping into the region’s rapidly-growing mobile gaming fanbase, Adludio's Taiwan team is currently led by managing director Benjamin Pavanetto, who relocated from Singapore this year, with Clayton Chao appointed as sales manager.

According to the company, Taiwan is emerging as a key market for mobile advertisers with 28.43 million mobile phone connections, equating to 1.19 connections per person. Moreover, Taiwan's gaming market is projected to grow to US$2.8 billion by 2021, with mobile games accounting for 60% of this revenue.

“Taiwan’s high internet penetration and fast-growing economic development makes it an ideal market for brands to effectively reach audiences digitally. The projected growth in Taiwan’s gaming industry also shows potential to create effective consumer engagement through gamified advertising," said Pavanetto.

Adludio is a creative tech company and offers a premier mobile advertising platform for delivering interactive creatives, using gaming engine and artificial intelligence technologies to build and optimise mobile creatives that meet the expectations of the mobile generation. Its client portfolio includes leading brands such as Chanel, Jaguar Land Rover, IBM and Netflix. Following its launch in 2015, Adludio has rapidly grown its presence across the US, Europe and Asia.

“It is truly an exciting opportunity for us to expand into Taiwan. Taiwan is a market with extremely active mobile users, and Adludio’s mobile-first offering will bode well with creative and bold clients looking to increase their mobile performance and engagement," said Paul Coggins, Adludio’s founder and CEO.