Adknowledge Asia appoints Indonesia lead

Digital advertising technology specialist Adknowledge Asia has appointed Haryati “Fey” Lawidjaja (pictured) as its new Indonesian country director.

Lawidjaja is based out of Adknowledge Asia’s Indonesian office and reports to Damien Lavin, managing director, SEAR & ANZ, Adknowledge Asia Pacific.

Her appointment follows the recent media announcement of Adknowledge Asia’s targeted Instagram Advertising capabilities through the new AdParlor platform, as well as the acquisition of Komli Media’s Southeast Asia organisation operations.

With more than 15 years of experience in mobile and digital, and having previously held senior positions at Telkomsel and Nokia, Lawidjaja is tasked to lead the expansion of the company’s Indonesian operations within SEA’s largest and most exciting digital adverting market. Lawidjaja will own the business plan and customer strategy in the market with direct responsibility for the team’s targets, growth and retention.

“Adknowledge Asia, with its deep expertise in digital advertising, is well-positioned to tap into emerging opportunities during this new era of digital and social communication that has changed the way marketers engage their targeted audiences,” Lawidjaja said. “I am honoured to take on this role and look forward to working with the entire Adknowledge Asia team as we bring a new focus to the growing Indonesian market.”

“We are incredibly excited to have someone of Lawidjaja’s calibre within the Adknowledge Asia business. Lawidjaja has a perfect blend of product, telco and digital advertising experience and I’m sure she’ll add significant value to the team and our clients,”  Lavin said.

“Indonesia is a huge focus for the business as it’s the Asian epicentre for social, video and mobile. Over the coming years we plan to invest significantly in this market," he added.