adidas picks digital agency

adidas Indonesia has appointed VML Qais as its digital agency of record.

VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating and strategising all of adidas Indonesia’s digital marketing efforts. The agency will lead the management of adidas Indonesia’s social media channels, as well as implement and execute campaigns in line with its global product launch schedule.

Ivon Liesmana, senior manager – brand activation, adidas Indonesia said: “We wanted a digital partner who not only understands our business, but who can help lead our digital strategy.”

Liesmana added that the “aim is to grow digital touch points in order to lead online conversations and create buzz. “

VML Qais Indonesia has already taken the reins of the adidas Indonesia social media channels.