AdAsia Holdings creates new influencer marketing arm

AdAsia Holdings, creator of the AdAsia Digital Platform, has launched CastingAsia, an influencer marketing platform available across Asia.CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities, bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges.CastingAsia looks to address these issues by automatically analysing influencer data to find the right match for brands. Marketers can also develop scalable influencer marketing campaigns, managed through a central point or in individual markets.Marketers can also seamlessly include well-performing influencers into their video advertising efforts through AdAsia Video Production and place the video ads across the AdAsia Video Network. This allows for consolidated management, reporting, and tracking of budget expenditure on various marketing initiatives, through a single platform.Kosuke Sogo(pictured), CEO and co-founder, AdAsia Holdings, said: “This move allows marketers to streamline their marketing efforts further through the AdAsia Digital Platform, and is yet another step towards developing a single platform that solves the needs of a modern marketer.”“With the number of eyeballs on mobile devices and cross-device social media usage in this region, brand storytelling has never been easier. This makes Influencer marketing highly relevant in Asia, and marketers should explore opportunities of tying influencer marketing with programmatic advertising,” he said.